Julie Solovyeva
Cultural Strategist & Experience Curator
Cultural strategist working at the intersection of art, design
and technology to foster innovation, build community and
guide transformational change. My practice is informed by
human-centered narratives, interdisciplinary insight
and a passion for storytelling.
Currently leading all things brand and cultural strategy
for a selection of Japanese clients with Hakuhodo USA.
View a rotating selection of projects below.
Strategy
↓
2022-23 Brand, Culture, Experience: Hakuhodo USA
2022 Digital: Channel Studio
2022 Community: Superbien Studio
2022 Experiential: Patrón x Lalique
2021 Community: YummyColours Concept of the Year
2021 Digital: APPARATUS
2020-21 Communications: Standard Dose
2020-21 Partnerships: Standard Dose
2020-21 Community: nate
2020 Community: Standard Dose
2020 Brand: nate
2018-20 Communications: NeueHouse
2018-20 Programming: NeueHouse
2018-20 Partnerships: NeueHouse
2018 Brand: Art Basel Cities
2018 Marketing: Art Basel Cities
2018 Innovation: Art Basel
2017 Experience: IMAX VR Centre
2016-18 Brand: Uniqlo SPRZ x MoMA
2016-18 Innovation: Virgin Group
2015 Communications: Dustin Yellin
2014-15 Programming: Soho House
2013 Innovation: Garage Museum of Contemporary Art
2012 Communications: Museum of Everything
2007-09 Marketing: Christiania Vodka
2006 Communications: Yancey Richardson Gallery
Curation
↓
2020 Art: Anton Yelchin Provocative Beauty
2019-20 Music Series: NeueHouse Off the Record
2019 Retreat: NeueHouse x DesignHotels Unfinished
2019 Performance: Visions in Motion with ARTNOIR
2019 Art: Hadi Fallahpisheh The Truth Has Four Legs
2018-19 Event Series: Farfetch Dining in Color
2018 Creator Conference: Pinterest In the Making
2017 Workshops: Levi’s at Monterey Pop Festival
2017 Art Commission: Dolby Gallery
2016 Event: Casper Sleep Symposium
2016 Art: Spring Break Art Show Against the Wall
2015-16 Event Series: Soho House Futurist Sessions
2015 Event: Soho House New Year’s Eve Party
2015 Event: Soho House Halloween Party
2014 Art: 10011 Watching You
2014 Art Commission: James Bridle Seeing You
2014 Art: Navine G. Khan-Dossos Pre-image
2013 Art: EBRD Contested Frequencies
2011-13 Program: ICA London Student Forum
2010 Film: MoMA Frederick Wiseman Retrospective
2009-10 Film: MoMA New Directors/New Films
2009 Film: MoMA Spike Jonze: The First 80 Years
2009 Film: MoMA Roy Andersson Retrospective
2009 Film: MoMA Iberoamérica: Our Way(s)
2004-07 Film: Tribeca Film Festival
2004 Music & Film: The Jewish Museum
Production
↓
2021 Event: Kickstarter x the Wide Awakes
2018 Campaign: Art Basel Cities Week: Buenos Aires
2017 Retail: IMAX VR Center
2017 Event: LivePerson Bots Conference
2017 Product: Sigrid Calon Edition: Bookstand
2017 Campaign: Uniqlo SPRZ SUPERGEOMETRIC
2016 Campaign: Uniqlo SPRZ Only in New York
2016 Campaign: Uniqlo SPRZ x KAWS
2016 Campaign: Uniqlo SPRZ Only in New York
2016 Product: Santtu Mustonen Edition: Mobile
2016 Event: Casper Sleep Symposium
2013 Art: Oreet Ashery Party for Freedom
2013 Podcast: BBC Special The First Woman in Space
2012 Exhibition: Garage Museum of Contemporary Art
2006 Photography: Art + Commerce
2005 Editorial: Women’s Wear Daily: Fashion
2003 Editorial: Seventeen Magazine: Fashion
Words
↓
2013 Artforum Interview: James Bridle
2013 Artforum Interview: Oscar Murillo
2013 Artforum Calvert 22: Sounding the Body Electric
2013 Artforum Jeu de Paume: an Exhibition Without Texts
2013 Garage Magazine Interview: Anne Teresa De Keersmaeker
2011 Institute The Trouble with Curating
2003 ElleGirl Travel Diary: Italy
Knowledge-sharing
↓
2020 Guest lecturer “Prototyping Luxury” at Parsons
School of Design Strategies, New York
2019-20 Expert Advisory Board at National Academy of Design
2019 Speaker: Expanding Practice: Creative
Collaborations with Brands at Art World Conference
2019 Guest workshop designer at Assembly Room, New York
2012 Guest lecturer at Khoj Workshop, New Delhi
2011 Interactive symposium at PACT Zollverein, Essen
--------------------------------------------
“Without leaps of imagination, or dreaming, we lose
the excitement of possibilities. Dreaming, after all,
is a form of planning.”
– Gloria Steinem
+ Get in touch or Find me on LinkedIn +
Cultural Strategist & Experience Curator
Cultural strategist working at the intersection of art, design
and technology to foster innovation, build community and
guide transformational change. My practice is informed by
human-centered narratives, interdisciplinary insight
and a passion for storytelling.
Currently leading all things brand and cultural strategy
for a selection of Japanese clients with Hakuhodo USA.
View a rotating selection of projects below.
Strategy
↓
2022-23 Brand, Culture, Experience: Hakuhodo USA
2022 Digital: Channel Studio
2022 Community: Superbien Studio
2022 Experiential: Patrón x Lalique
2021 Community: YummyColours Concept of the Year
2021 Digital: APPARATUS
2020-21 Communications: Standard Dose
2020-21 Partnerships: Standard Dose
2020-21 Community: nate
2020 Community: Standard Dose
2020 Brand: nate
2018-20 Communications: NeueHouse
2018-20 Programming: NeueHouse
2018-20 Partnerships: NeueHouse
2018 Brand: Art Basel Cities
2018 Marketing: Art Basel Cities
2018 Innovation: Art Basel
2017 Experience: IMAX VR Centre
2016-18 Brand: Uniqlo SPRZ x MoMA
2016-18 Innovation: Virgin Group
2015 Communications: Dustin Yellin
2014-15 Programming: Soho House
2013 Innovation: Garage Museum of Contemporary Art
2012 Communications: Museum of Everything
2007-09 Marketing: Christiania Vodka
2006 Communications: Yancey Richardson Gallery
Curation
↓
2020 Art: Anton Yelchin Provocative Beauty
2019-20 Music Series: NeueHouse Off the Record
2019 Retreat: NeueHouse x DesignHotels Unfinished
2019 Performance: Visions in Motion with ARTNOIR
2019 Art: Hadi Fallahpisheh The Truth Has Four Legs
2018-19 Event Series: Farfetch Dining in Color
2018 Creator Conference: Pinterest In the Making
2017 Workshops: Levi’s at Monterey Pop Festival
2017 Art Commission: Dolby Gallery
2016 Event: Casper Sleep Symposium
2016 Art: Spring Break Art Show Against the Wall
2015-16 Event Series: Soho House Futurist Sessions
2015 Event: Soho House New Year’s Eve Party
2015 Event: Soho House Halloween Party
2014 Art: 10011 Watching You
2014 Art Commission: James Bridle Seeing You
2014 Art: Navine G. Khan-Dossos Pre-image
2013 Art: EBRD Contested Frequencies
2011-13 Program: ICA London Student Forum
2010 Film: MoMA Frederick Wiseman Retrospective
2009-10 Film: MoMA New Directors/New Films
2009 Film: MoMA Spike Jonze: The First 80 Years
2009 Film: MoMA Roy Andersson Retrospective
2009 Film: MoMA Iberoamérica: Our Way(s)
2004-07 Film: Tribeca Film Festival
2004 Music & Film: The Jewish Museum
Production
↓
2021 Event: Kickstarter x the Wide Awakes
2018 Campaign: Art Basel Cities Week: Buenos Aires
2017 Retail: IMAX VR Center
2017 Event: LivePerson Bots Conference
2017 Product: Sigrid Calon Edition: Bookstand
2017 Campaign: Uniqlo SPRZ SUPERGEOMETRIC
2016 Campaign: Uniqlo SPRZ Only in New York
2016 Campaign: Uniqlo SPRZ x KAWS
2016 Campaign: Uniqlo SPRZ Only in New York
2016 Product: Santtu Mustonen Edition: Mobile
2016 Event: Casper Sleep Symposium
2013 Art: Oreet Ashery Party for Freedom
2013 Podcast: BBC Special The First Woman in Space
2012 Exhibition: Garage Museum of Contemporary Art
2006 Photography: Art + Commerce
2005 Editorial: Women’s Wear Daily: Fashion
2003 Editorial: Seventeen Magazine: Fashion
Words
↓
2013 Artforum Interview: James Bridle
2013 Artforum Interview: Oscar Murillo
2013 Artforum Calvert 22: Sounding the Body Electric
2013 Artforum Jeu de Paume: an Exhibition Without Texts
2013 Garage Magazine Interview: Anne Teresa De Keersmaeker
2011 Institute The Trouble with Curating
2003 ElleGirl Travel Diary: Italy
Knowledge-sharing
↓
2020 Guest lecturer “Prototyping Luxury” at Parsons
School of Design Strategies, New York
2019-20 Expert Advisory Board at National Academy of Design
2019 Speaker: Expanding Practice: Creative
Collaborations with Brands at Art World Conference
2019 Guest workshop designer at Assembly Room, New York
2012 Guest lecturer at Khoj Workshop, New Delhi
2011 Interactive symposium at PACT Zollverein, Essen
--------------------------------------------
“Without leaps of imagination, or dreaming, we lose
the excitement of possibilities. Dreaming, after all,
is a form of planning.”
– Gloria Steinem
+ Get in touch or Find me on LinkedIn +