Levi’s Outpost at Monterey Pop Festival
Agency: Imprint Projects

Levi’s set out to celebrate the 50th anniversary of the Summer of Love by creating an Outpost at the iconic coming together of Monterey Pop Festival. As lead programmer, I designed and programmed this bohemian oasis and tailor shop experience with customization sessions and DIY-inspired activities in the creative spirit of the 1960’s.

Artist-led workshops such as natural tie-dying, button-making, and patchworking provided moments for guests to customize their wares and Levi’s apparel with their own unique touches. The Outpost saw thousands of guests each day and sales surpassed all previous Levi’s benchmarks.

Peek some of the coverage in Rolling Stone.