Casper Sleep Symposium
Agency: Imprint Projects

Working as senior producer and programmer at Imprint Projects, we partnered with Casper on a Sleep Symposium with a keynote by Arianna Huffington, panel discussions exploring the cultural, economic and social dimensions of sleep, as well as a presentation of Sean Monahan’s (K-Hole) white paper on “slowave”. The daylong event brought together cultural and media figures across science, entertainment, art, hospitality and design, and was rounded out with interactive activities including dream interpretations, a virtual reality journey, and dance party with St. Lucia.

One-day live and streamed event featured an interdisciplinary program of 18 high-profile speakers and creators including comedian Reggie Watts, artist and cyborg Neil Harbisson, designer Steven Alan, chef Carlo Mirarchi, Arianna Huffington, and more.

The event boosted brand awareness with 15K+ unique visitors to the streamed online broadcast, 300+ influencer attendees, and generated public and press buzz with 950K+ social media impressions, 70M+ media impressions, and 12 press articles.


    + Huffington Post
    + New York Magazine | The Cut
    + Time Out New York