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IMAX VR Experience Centre
Agency: Imprint Projects
2017-18




In just four weeks, I led the strategic and environmental design to elevate and improve the IMAX VR Experience Centres in New York and Los Angeles. A refined creative direction transformed the space with updated messaging and signage, a new lighting system, and motion graphics. A partnership program focused on community outreach and new, multi-player experience releases led to a 22% box office increase in November 2017.

These successful strategies coupled with new training programs were then implemented in three IMAX Centres around the world: E-Walk – NYC, Toronto Scotiabank, and Bangkok.